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The web site states the following, "Top dating sites to meet that special man or woman online." We noticed that the web site also said " Read reviews and ratings from real people who tried these personals sites." It also said " Search and place free profiles on these singles sites. Bookmark us and come back for more great sites! Large international dating websites to meet men and women local to you or somewhere across the world. Top online sites for this category! Sites specializing in BBW personals, plus size singles and big beautiful SSBBW women. Top online sites for this category! Read profile." The header had Dating Service as the highest ranking optimized keyword. This keyword is followed by Free Personals, single ads, and Dating directory which isn't as urgent as Dating Service. The other words happypersonals.com uses is russian mail order brides. couples is included and might not be seen by search engines.